While at Flexifoil, I aimed for a uniform and eye-catching product display at stores. I preserved the bags' user-friendly design and emphasized their visual appeal to stand out in retail. The strategy showcased the product range's diversity, featuring simple designs for affordable kites and adding more detail for higher-end products, boosting sales.

The bags were designed on the computer in 3D using Rhinoceros and then the panels printed off, cut out of fabric and used to prototype the concepts. The 2D panel files (in DXF format) were then fed into an automated fabric cutting machine for the production run.

The key to achieving a successful product bag range was having a clear specification which was compiled using valuable information from the sales team and end users.

Project Highlights:

• 2D / 3D CAD softgood development

• Load bearing softgoods. Designed and tested

• High volume production overseas

• Balancing function and aesthetic appeal

• Company branding for maximum impact at point of sale